Introduction

The most recent season of Shark Tank India saw many reactions, especially since the pitch by Personal Touch Skincare. The couple, Ashish and Aditi Jawa, who had been a part of the fourth season, requested an investment of ₹1.2 crore for 1% equity in their company. However, things took a different turn when the couple was put through tough scrutiny and were claimed to have fudged the numbers of the business, especially by Vineeta Singh, Chief Executive Officer of Sugar Cosmetics.

Vineeta Singh Questions the Pitchers’ Authenticity

Vineeta Singh expressed skepticism regarding the authenticity of the pitchers’ claims. During their presentation, Ashish and Aditi highlighted their company’s significant growth, emphasizing a considerable rise in sales and social media engagement. However, Vineeta voiced concerns about the credibility of these assertions, particularly questioning the validity of their Instagram metrics and sales figures. “I’m having trouble giving you credit,” Vineeta stated, casting doubt on the duo’s claims that their social media reach was completely organic.

The doubt deepened when Vineeta reviewed their Shopify sales report during the pitch, eventually accusing the entrepreneurs of exaggerating their numbers. She said, “Daal mein kuch kaala hai” (Something’s fishy here), which proved her disbelief. This statement combined with similar doubts raised by other sharks left Ashish and Aditi looking decidedly dejected and moved by the experience.

Entrepreneurs Respond on Social Media.

After the airing of the episode, Ashish and Aditi utilized social media as a platform to convey their dissatisfaction regarding the treatment they experienced. In an earnest video posted on Instagram, Aditi articulated, “It was a dream for us to go on Shark Tank India, and we went there. If we had gotten a deal, it would have been nice.” The lack of one did not affect us much, but what was bad was the way the sharks were relating to us and their constant claims that our community was not real.

We built a community of clients who are like family to us and buy a lot from us, which is why our brand has scaled 11x year on year,” she added. According to Aditi, the rapid growth of their company came from genuine efforts and a robust community.

Ashish agreed with her views, stating, “The harsh reality is that they couldn’t believe what the two of us have done and achieved in these two years.” He advocated for their transparency, emphasizing that they had disclosed confidential Shopify data to substantiate their assertions yet continued to encounter skepticism.

A Call to Action for Their Loyal Customers

In response to the criticism, the duo encouraged their loyal customers to voice their support and validate the brand’s authenticity. “We urge our community to tag the sharks and show them our power,” they said, inviting their customers to share testimonials online to highlight their trust and satisfaction with the brand.

The Ongoing Debate

The incident has started a wider debate over the fairness of the criticisms brought forth on Shark Tank India, leaving both viewers and entrepreneurs discussing the tone and approach that the judges should have adopted. While some consider aggressive questioning important for judging the business, in this case, others believe the line was crossed between constructive criticism and rough handling.

With all the challenges they face, however, Ashish and Aditi are still eager to take the brand forward and further develop it. Actually, the media hype surrounding the pitch has more people interested in Personal Touch Skincare, because they want to see how the company develops after this public incident.

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