Introduction
Meta Platforms Inc., owner of Facebook, Instagram, and WhatsApp, is to start performance-based layoffs shortly. The performance-based terminations will affect approximately 5% of its employees. It currently has about 72,000 workers worldwide, based on the figures available in September. That may equate to roughly 3,600 employees.
Changes will reflect the continuous endeavor by Chief Executive Officer Mark Zuckerberg to make the organization leaner and more efficient as well as more talented.
Performance-Based Terminations to Start in February.
According to an internal memorandum issued to employees, the layoffs are aimed at the underperforming employees, a move that would change the approach of Meta towards managing performance. In the past, low performers were managed out for a year. However, Zuckerberg indicated that the process will now be speeded up to match the renewed company focus on high-impact talent.
The employees affected in the United States will be notified on February 10, while those working in other areas will be updated later. The company has only promised “generous severance” packages to those eligible for performance reviews, similar to what was offered in previous cuts.
Strategic Workforce Restructuring
Meta cut 10,000 jobs in a tough 2023 as part of its “year of efficiency.” In addition to the extra performance-based layoffs and organic attrition, Meta said that it would cut its overall workforce by 10% before the end of this performance cycle. Every department will review headcount needs after the cuts made in the last year.
Notwithstanding these reductions, Zuckerberg underscored the intentions to recruit new talent in 2025. “The performance-based cuts are about ensuring we have the strongest talent while creating opportunities to bring in new people,” he articulated.
Redirecting Emphasis Towards Innovation
As part of its broader strategy, Meta is doubling down on innovation in artificial intelligence (AI), smart glasses, and the future of social media. Zuckerberg has called 2025 an “intense year” that will prioritize technology-driven growth.
Other new organizational changes include the elimination of U.S.-based fact-checking operations, changes to its diversity programs, and a change in the company’s “hateful conduct” policy. These changes are aimed at making Meta’s operations more efficient and better prepare the company for future challenges.
Industry-Wide Trend
Meta’s decision to adopt performance-based layoffs is part of a broader trend in the technology industry. Microsoft Corp. has announced similar plans to reduce its workforce by targeting underperforming employees.
Financial Performance and Stock Impact Meta’s stock declined 2.1% this week, marking a third consecutive day of losses following a Monday downturn. But on the need to change the company he presides over to adapt to a fast-evolving digital world, Zuckerberg is laser-like.
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